Case Studies: How My Consulting Services Helped Brands Grow and Scale

Explore proven results from my business accelerator programs and consulting — helping luxury brands navigate challenges, boost visibility, and drive sustainable growth.

Branding & Storytelling for Premium Positioning

How Solid Soap Scaled Wholesale Revenue in 8 Weeks

Client: Solid Soap, Texas

Product: Artisan soap brand celebrating Filipino heritage

Challenges:

Needed to systematize wholesale growth but lacked clear channel strategy
Brand messaging wasn’t leveraging cultural heritage effectively
Founder stretched thin between operations and sales

Solution: 8-Weeks Intensive Mentorship focused on:

Brand Strategy:
- Defined premium positioning around Filipino heritage (USP: "Luxury with Cultural Roots")
- Created brand guidelines with culturally resonant keywords
Wholesale & Gifting Playbook:
- Prioritized 3 high-impact channels
- Built 90-day action plan with outreach templates and pricing strategy
Operations Scalability:
- Redefined founder role to focus on CEO-level priorities
- Expanded team member’s role to handle retailer follow-ups and newsletters

Results:

Faster Wholesale Onboarding + Higher-Margin Sales + Founder Time Reclaimed.

Why It Worked:

Cultural storytelling made the brand memorable to buyers
Channel focus prevented wasted effort
Team structure aligned with growth goals

From Niche to Premium: La Polie's 5-Step Brand Transformation

Client: La Polie Fragrance & Beauty, New York

Product: Luxury fragrances made in France

The Challenges

Needed a clear, elevated brand identity to stand out in the luxury fragrance market.
Required a strategic marketing plan to boost engagement, sales, and distribution.
Lacked structured systems for lead generation, email growth, and social media strategy.

My Services

Provided luxury brand strategy consulting, including:

Brand Identity Development
Marketing Strategy
Lead Generation & Sales
Website Optimization
Ongoing Mentorship

The Results

Defined a compelling luxury brand identity with a strong mission and UVP.
Streamlined marketing efforts with a structured content calendar and social media strategy.
Improved lead capture via email scripts, event outreach, and website optimizations.

Benefit 1: Elevated Brand Positioning. La Polie now communicates exclusivity and empowerment, resonating with high-end clientele.

Benefit 2: Strategic Clarity. Lisa gained actionable steps for sales, marketing, and distribution with measurable milestones.

Benefit 3: Scalable Systems. Implemented repeatable processes for lead generation, social media, and customer engagement.

Luxury Interior Design & Branding

Working with Interior Designers and Reaching the Luxury Design Market

Client: Vacilando Studios, Texas

A design and production studio dedicated to making beautiful home accessories while modernizing the tradition of American craftsmanship. Founded in 2015, Vacilando Studios employs quilters and seamstresses across the United States.

Products: Textile, Home Accessories, & Wall Art

The Challenges: As an artisan business that's been relatively successful and had a huge growth spike over the past two years, recently the company sales plateaued. Wanted to work with more interior designers on residential and hospitality projects, but the management didn’t know how to move forward.

My Services: 4 Weeks Business Program & Mentorship

The Results: Profiled two new target segments in the market: Interior designers and hospitality. Redesigned the product strategy, pricing strategy, and discount structure for the trade. Streamlined the traffic strategy to generate qualified leads and build relationships. Gained actionable advice on where to improve and how to restructure.

Benefit #1 Improved outreach process and prospecting with a strategy appealing to interior designers. Lead Generated +5%

Benefit #2 Optimized website and social media content resulting in an increase of monthly traffic of 18%

Benefit #3 Repositioned brand and products in the market and forged a partnership with a large national retailer.

Rebranding an Interior Design Firm as “Luxury Couture for the Home”

Client: Elizabeth Ferguson Design, Georgia

Elizabeth "Buffy" Ferguson, an interior designer based in Atlanta, Georgia, sought to reposition her design firm. Her vision was to establish her firm at the crossroads of interior and couture.

What they do: Residential and Commercial Interior Design

Scope of Project: Reposition as a luxury brand in the interior design space to attract more discerning clients.

The Challenges: Key challenges included redefining the brand image to align with luxury standards and distinguishing the firm in the market.

Services Provided: Rebranding, Performance Analysis, Web Development, Ongoing Advisory.

Benefits:

Website and Social Media Assessment: Conducted a thorough analysis of the existing website and social media profiles, providing performance insights that my client had never explored before.
Marketing Strategy: Formulated an ad-hoc brand and interior design service strategy, ensuring alignment with the luxury couture positioning.
Restyled Digital Presence: Implemented a refined and cohesive digital presence, including a redesigned website, and social media profiles.

Results:

The implemented strategy resulted in a seamless and cohesive brand presence across all communication channels and online platforms. Key outcomes include:

Enhanced Brand Perception successfully conveys the fusion of couture and interior design.
Increased Online Visibility: The restyled website and social media profiles garnered heightened attention, attracting a discerning audience seeking luxury home design.
Positive User Experience: The transformed digital presence contributed to a more engaging and user-friendly experience for clients and prospects.

Growing the Online Brand Authority as a Niche Expert in Interior Design

Client: Bee’s Knees Design, Massachusetts

What they do: Bee's Knees Design is an interior design firm specializing in classic New England style with historic charm and unique character.

The Challenges: Developing a strong brand identity that is aligned with the luxury segment and establish the design firm as niche expert in New England interiors.

My Services: Consultations on Digital Strategy & Luxury Brand Assessment

The Results: A more targeted and effective social media presence helped Mary Maloney and her design team invest their time and resources more effectively and efficiently. By establishing the interior design firm as a niche expert in New England interiors, the client differentiated from the competition and repositioned as a thought leader in the field.

Benefit #1 Improved Brand Identity: The luxury brand assessment helped my client identify the gaps and missed opportunities in their branding strategy. With my actionable recommendations, I guided the development of a more robust identity aligned with the luxury segment.

Benefit #2 Social Media Optimization: By analyzing the client’s digital footprint and audience, I helped them streamline their social media efforts and focus on the platforms that would bring the most value to their business. 15% Cost saving in social media management.

Benefit #3 Niche Expertise: Increased visibility and credibility within the design community translated into more high-end clients and residential projects with a higher budget.

Artist Business Growth: Cost Efficiency, Partnerships, and Market Impact

Client: Elizabeth Hayt Studio, New York

Elizabeth Hayt is an artist and designer renowned for her handmade textile flowers. She weaves together elaborate compositions and material finery, from metallic brocade to glittery tulle to Swarovski crystals to vintage millinery plumes. Her work evokes the spirit of the baroque and archly feminine ornamentation.

Products: Luxury Home Decor and Tabletop

The Challenges: Elizabeth Hayt Studio encountered a series of challenges that encompassed analyzing the cost-efficiency of their production, expanding their sales and distribution network, and balancing artistic vision with business practicality.

My Services: Business and Management Consulting

Results: The impact of my business and management consulting has been profound, evident through a series of remarkable achievements for my client. Firstly, a groundbreaking 80% cost reduction was achieved by ethically sourcing materials, underscoring the intersection of financial prudence and sustainability. This partnership not only redefined cost dynamics but also aligned seamlessly with the brand's commitment to conscious consumerism. Secondly, by harmonizing artistic vision and operational excellence, the product lineup achieved a refined equilibrium, driving both creative ingenuity and profitability. Streamlined processes, alternative materials, and clear cost targets synergized to ensure optimal results. Lastly, an elevated sales and distribution network reshaped the brand's trajectory, translating refined branding strategies into tangible successes. Through strategic partnerships, including a new alliance with the online marketplace 1stDibs, and collaborations such as the recent venture with MaxMara flagship showroom on Madison Avenue, where a successful trunk show took place, the brand solidified its position in the luxury market. The collaboration with MaxMara also led to the creation of a captivating capsule collection inspired by their exquisite textiles and distinctive color palette, further enhancing the brand's allure and appeal to discerning customers.

Benefit #1 80% Cost Reduction with Ethical Sourcing

In a pivotal achievement facilitated by my network and expertise, I successfully identified a new metal supplier for my client that yielded remarkable results. By forging this new partnership, we secured an exceptional cost reduction of 80% for a crucial metal component. Beyond the immediate financial benefits, this collaboration brought an added dimension of sustainability to the forefront—a critical aspect for a luxury brand. The new supplier's commitment to ethically sourced materials in China rather than simply "Made in China" aligns perfectly with the brand's values and resonates with conscious consumers. This achievement not only contributes to significant cost savings but also enhances the brand's reputation and demonstrates my client’s commitment to responsible sourcing and production practices.

Benefit #2 Harmonized Artistic Vision and Efficiency

Expertly curating the product lineup, I strategically aligned creative designs with market demands, ensuring a profitable equilibrium. By evaluating each step of the design and production process, I streamlined the production. Actions included simplifying product design, standardizing parts across products, optimizing labor, exploring alternative materials, and assessing outsourcing. Clearly defined cost reduction targets were set for targeted profitability, reinforcing an efficient yet artistic approach.

Benefit #3 Sales Growth & Distribution Success

I revitalized their sales and distribution network by refining branding strategies that resonated with luxury home decor enthusiasts. With a combination of wholesale and direct-to-consumer channels, supported by impactful sales tools like presentation decks and retailer agreements, I devised a nuanced discount approach. In a competitive luxury decor market, I strategically positioned Elizabeth Hayt Studio's products, ensuring differentiation, heightened visibility, and resonance among discerning customers.

Luxury interior design studio transforming a penthouse with bespoke furniture, curated art, and timeless elegance for elite clients.

Luxury design consultancy team strategizing market expansion for high-net-worth clients in a sleek, modern office space.

Luxury Product Development & Launch

Taking a New Tableware Brand from Concept to Market

Client: Belhaus, California

Belhaus, an emerging luxury brand founded by Christabel Aguele, redefines the concept of entertainment, quality, and time in the modern world. Designed in Los Angeles and made in Portugal by Porcel, Belhaus tableware elevates the everyday with a whimsical aesthetic.

Products: Tableware & Gifts

The Challenges: One of her biggest challenges was identifying the ideal client profiles and target audience, which is crucial for any business to thrive. Christabel had a clear vision of what her brand represented and the level of quality she wanted to offer. However, she needed guidance on establishing herself in a niche market and selling to luxury customers.

My Services: 4-week Business Program, Mentorship & Ongoing Advisory

The Results: Developed a full-fledge strategy that resonates with luxury consumers, crafted a compelling marketing strategy, and guided my client through the launch process to ensure a successful debut in the market.

Benefit #1 Expertise and Experience. With a wealth of knowledge in luxury, I helped Christabel understand the nuances of the market, the expectations of luxury consumers, and how to best position her brand to succeed.

Benefit #2 Market Insights: From providing contacts of retailers and industry partners to structuring an effective pricing strategy, I helped my client make informed decisions about her brand and product offerings and stay ahead of the competition.

Benefit #3 Tailored Strategy: As a luxury brand consultant, I take a personalized approach to each brand, and helped Belhaus develop a brand strategy that took into account the unique vision and goals of Christabel.

How Mystics & Sages Nailed Their First Trade Show in NYC

Client: Mystics & Sages, Pennsylvania

Product: Handcrafted jewelry brand fusing North African Tuareg designs with modern spirituality

Challenges:

No trade show experience – Needed booth strategy, buyer scripts, and follow-up system
Unclear wholesale readiness – Missing key materials (catalog, terms, pricing)
Product delays – Samples arrived late, risking first impression at Shoppe Object

Solution:

8-Week Business Accelerator focused on:

Trade Show Bootcamp: Booth strategy and buyer pitch practice
Wholesale Foundations: Curated product selection for wholesale (MOQ, pricing, terms), updated wholesale webpage and created a one-sheet catalog
Crisis Management: Pivoted strategy when samples were delayed.

Results:

Confident Trade Show Debut
Wholesale-Ready
Turned product delays into a focused, high-impact booth experience

Why It Worked:

Minimalist approach – 2-3 product focus prevented overwhelm
Preparation > panic – Scripts and materials built confidence
Flexible mindset – Last-minute changes didn’t derail success

Adding a New Revenue Stream with Corporate Gifting

Client: Treeline Terrains, Vermont

With a team of contemporary craftsmen, Treeline Terrains captures nature’s beauty by carving wood into highly-accurate mountains and lakes, to decorate walls with bird’s-eye views.

Products: 3D wood carvings home decor, tableware & gifts

The Challenges: Treeline Terrains struggled to set an effective pricing structure for wholesale orders involving custom work, finding leads, and converting them into corporate partners.

My Services: Online Courses and promotion at NY NOW conference

The Results: Jumpstarted the corporate gifting business within three months, opened two major accounts, secured b2b partners and secured two large commissions of 200+ custom gifts.

Benefit #1: Accelerated Growth and Development. Finding and converting leads could begin right away. The first clients secured orders for custom gifts for two major events: The Porche Driving Experience and The SCA Certification for Baristas.

Benefit #2 Optimized Sales Strategy. By providing training and support on sales techniques and marketing tactics specific to corporate gifts, I helped my client convert more leads into paying customers, and grow and scale their business quickly.

Benefit #3 Increased brand recognition through corporate partnerships with Porche and Lavazza.

Targeting Affluent Clientele in Need of Wealth Consultancy

Client: Ruchelle Khanna LCSW, Virginia

What they do: Wealth Consultancy providing Non-Financial Solutions for High-Net-Worth Individuals, Couples, Families, Family Offices & Family Businesses

The Challenges: Ruchelle Khanna needed help in branding her service. Unlocking the psychology of money and wealth, she helps families sort through the complexities of family and business to facilitate relationships and sustainable wealth across generations. She needed a strategy to target affluent clientele in need of wealth consultancy.

My Services: Consultations and Mentorship

The Results: Identified and profiled the ideal target clients most likely to need wealth consulting services. Generated more leads, converting them into long-term clients, increasing retention and positive word-of-mouth referrals.

Benefit #1 Enhanced Brand Image: I helped my client to position as a luxury service provider to enhance her perceived values and command higher fees.

Benefit #2 Improved Client Experience: By understanding what wealthy individuals expect from luxury service providers, my client was able to create an offer strategy that delivers personalized and exclusive service.

Benefit #3 Targeted Marketing: Built a marketing campaign that speaks to the unique needs and desires of high-net-worth individuals looking for wealth consultancy.

High-Jewelry Consulting with The Dazzling Concierge

Client: The Dazzling Concierge, Minnesota

The Dazzling Concierge, founded by Jessica Gylsen, is a luxury jewelry concierge service specializing in engagement rings and curating fine jewelry pieces. With Jessica's background as a third-generation gemologist and her extensive experience in the luxury jewelry industry, The Dazzling Concierge offers personalized guidance and expertise to clients seeking the perfect jewelry pieces for their special occasions.

Service: Private Luxury Jewelry Concierge and fine jewelry curator

The Challenges: Jessica Gylsen reached out seeking mentoring and guidance as she embarked on her own luxury consulting business exclusively in the jewelry sector. She faced challenges in establishing a suitable pricing framework for her clients, considering her unique expertise and the distinctive nature of her services.

My Services: Business Mentoring and Pricing Strategy Consultation

The Results: Through our mentoring collaboration, Jessica Gylsen successfully established a well-defined pricing framework that reflected her expertise, experience, and the value she brings to her clients in the luxury jewelry concierge sector.

Benefit #1 Personalized Pricing Strategy: Collaborating with Jessica, we established a pricing structure that considered her wealth of experience and the value she brings to her clients. This included factoring in her gemological expertise, personalized consultations, and the exclusivity of her curated jewelry offerings. The pricing strategy aimed to convey the premium nature of her services.

Benefit #2 Defining Value Proposition: Together, we refined her value proposition to emphasize her unique background, the personalized touch she brings to every client interaction, and the trust that comes with her reputation as a third-generation gemologist. This differentiation helped position her services as a distinct offering in the luxury jewelry consulting landscape.

Benefit #3 Market Positioning and Branding: I guided how to position her brand as an authority in luxury jewelry consulting. This included refining her messaging, creating a compelling brand story that highlights her journey and expertise, and developing marketing materials that resonate with her target clientele.

High-Impact Art & Design for Luxury Spaces

From Studio to Showroom: A Strategic Leap Into Luxury Commissions

Client: Loram Ceramics, California

Product: Handcrafted ceramic wall art studio specializing in custom commissions for high-end residential and hospitality interiors.

Challenges:

Struggling to break into trade markets despite strong craftsmanship
Needed to justify premium pricing
Lacked systems for trade inquiries, commissions, and follow-ups

8-Weeks Business Accelerator Focus:

1. Market Positioning & Buyer Targeting

2. Trade Program & Sales Materials

3. Art Fair Strategy for Market Elevation

4. Systems for Scaling

Results:

Premium Pricing

New Showroom Partnerships

High-profile placements

Operational Efficiency

Why It Worked:

Stop selling "ceramics." Start selling "architectural art."
Trade programs = more serious clients
Art fairs filtered for ideal buyers

Building a Thriving Art Business Targeting Commercial Clients

Client: Naomi Wanjiku, Texas-based contemporary artist blending modern African narratives with large-scale installations

The Challenges:

Stuck in the "gallery hamster wheel" – reliant on exhibitions and private collectors
Undervaluing her work
No systems to attract architecture firms, developers, or public art commissions
Missing opportunities in the booming market for culturally significant art in commercial spaces

The Strategic Pivot: Mindset Shift: Artist → Entrepreneur. Branding for Scale and Website Overhaul

Why This Worked – Clear, Actionable Steps:

Niche Down: Focused on commercial clients who pay more and order more frequently than galleries.
Professionalized the Business: Created systems (website, sales materials, outreach) to attract serious buyers.
Priced for Profit: Stopped undercharging and positioned her work as premium.

Textile Art for Luxury Interiors: Transitioning from Wholesale to High-End Trade in 8 weeks

Client: Madda's Studio, Mexico

Product: Oaxaca-based textile studio elevating traditional tapestries as statement wall art for designers.

The Business Challenge:

Over-reliant on low-margin wholesale (selling to boutiques at 50% retail). Missing direct trade opportunities with interior designers paying premium prices. No systems to qualify, onboard, or nurture high-value design clients.

The Strategic Shift:

1. Redefined the Ideal Client

2. Built a Trade-First Sales System

3. Repositioned the Product

4. Scalable Outreach

Why It Worked:

Cut Unprofitable Channels + Launched Trade portal + Priced for the New Market

From Heritage to High Impact: Sustainable Design Stories

Positioning as a Sustainable Design Brand to Expand in the US Market

Client: Collaborative Craft Projects, Zimbabwe

Working closely with Artisan Communities throughout Zimbabwe, Collaborative Craft Projects design, develop and make handmade homeware that is beautiful and functional. Through their unique range of handmade homeware and basketry, they tell a story of tradition and heritage to a local and global market.

Product: Homeware

The Challenges: Jane and Sarah needed help in identifying opportunities they may have missed and overlooked in the marketplace. They also wanted to improve sales conversions and increase revenues.

My Services: Business Accelerator Program

The Results: New target segments in high-end hospitality and residential interior design, improved sales conversions, and gained business insights to increase attractiveness to the US market.

Benefit #1 New Target Segments: With the increasing trend towards biophilic design and the demand for wholly sustainable design solutions, I helped the brand to get ready and create the right product offer for interiors in the high-end hospitality space.

Benefit #2 Improved Sales Conversions: Achieved 8% revenue increase through new market linkages to agents and distribution channels aimed at high-end sustainably produced homewares.

Benefit #3 Business Insights: I helped Sarah and Jane understand how to be more attractive to the US market. I helped them gain access to the right platforms and people and discover where the potential for growth lies.

Circular Design Product Launch with Expert Distribution and Sales Strategies

Client: Confidential, Italy

A design firm renowned for its innovative restorative interiors and pioneering circular product designs. With a strong focus on circularity and biomaterials, the company recently launched its inaugural capsule collection of rugs. My client, however, faced challenges in effectively distributing their products through retailers and establishing a comprehensive pricing strategy for both direct-to-consumer and wholesale channels.

Product: Textile

The Challenges: The company encountered difficulties in translating its innovative vision into a profitable distribution strategy. They were uncertain about how to approach retailers who aligned with their brand identity, and they struggled to define pricing strategies that would appeal to both direct customers and wholesale partners.

My Services: Distribution Network Enhancement & Pricing Strategy Development

The Results: The client’s capsule collection of rugs successfully gained traction in both retail and direct-to-consumer channels, positioning the brand as a frontrunner in the realm of circular design and luxury interiors.

Phase 1: Market Analysis and Retailer Connections

Expertise Leveraging: Drawing upon my experience in luxury design and my extensive network of industry contacts, I delved into an in-depth analysis of my client’s products, brand identity, and market positioning. This allowed me to understand the unique value proposition and target customers of the brand.
Retailer Recommendations: Based on my insights and connections, I curated a list of retailers whose values and customer base aligned with my client’s circular design ethos. This ensured that they could establish meaningful partnerships that would drive both sales and brand resonance.

Phase 2: Pricing Strategy

Margin Preservation: Collaborating closely with my client, I developed a comprehensive pricing structure that ensured the brand's margins remained intact. This involved careful consideration of production costs, value perception, and market positioning.
Diversified Pricing Tiers: Recognizing the diverse preferences of consumers, I assisted my client in creating a tiered pricing strategy that accommodated different customer segments, allowing them to target both luxury collectors and design enthusiasts seeking accessible yet premium options.

Benefit #1: Enhanced Distribution Network

With my guidance, they successfully penetrated the desired retail landscape. Leveraging my industry connections, the brand secured partnerships with selective retailers. This enabled the brand to access new customer segments and increase its market presence.

Benefit #2: Sales Training and Strategy Implementation

Recognizing the importance of effective sales techniques, I provided my client with comprehensive sales training tailored to the luxury design industry. This equipped them with the skills to confidently approach retailers and articulate the unique value of their products.

Benefit #3: Expert Insights and Collaboration

Through mentorship and collaboration, my client gained valuable insights into the luxury design market and distribution dynamics. My expertise helped them navigate complex decisions and make informed choices aligned with the brand's vision and business goals.

Preserving Traditional Kutnu Weaving Techniques with Corporate Gifts Solutions

Client: Østerland, Denmark

Østerland is a socially responsible enterprise dedicated to empowering local and refugee artisans in the Middle East and Afghanistan. Their mission is to preserve traditional craftsmanship while creating economic opportunities through innovative corporate gifting solutions.

Products: Handmade Accessories, Home Decor, Sustainable Corporate Gifts

Scope of Project: Expand Østerland's offerings into the corporate gifting market while preserving craftsmanship and the heritage of Kutnu fabric. Promoting social and economic inclusion for refugee artisans.

The Challenges: Key challenges included repositioning Østerland's products to appeal to corporate clients, aligning the brand with corporate gifting expectations, and developing a sustainable distribution strategy while maintaining the authenticity of the traditional craft.

Consulting Services Provided:

Market Research & Business Strategy
Product Development Strategy & Branding
B2B Sales Strategy
Marketing & Digital Presence Enhancement
Distribution Channel Strategy

Benefits:

1. Market Analysis & Strategic Positioning: Conducted a comprehensive analysis of the corporate gifting market, identifying trends and opportunities for Østerland to position itself as a unique, socially responsible gifting solution.

2. Product Strategy & Development: Collaborated with artisans to create a corporate gifting collection featuring Kutnu fabric, handmade ornaments, etc. ensuring alignment with corporate values and sustainability goals.

3. B2B Sales & Pricing Strategy: Developed pricing models and sales strategies tailored to corporate clients, including discount structures and incentive programs to drive bulk orders.

4. Digital Transformation: Revamped Østerland's website to accommodate a trade program, enhanced online merchandising, and implemented a funnel sales map to guide corporate clients through the purchasing journey.

5. Marketing & Outreach: Created marketing materials positioning Østerland as a premium corporate gifting partner.

Results:

Enhanced Market Positioning

Increased Corporate Engagement

Optimized Digital Presence

Preservation of Craftsmanship

Ensured the continuity of traditional Kutnu weaving techniques by integrating them into modern corporate gifting solutions.

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